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Ben Goodger, who had done stints at Netscape and Firefox before joining Google in 2005, was put in charge of the Chrome project, including hiring. Google assembled an A-team of experienced browser developers to build Chrome. To spread the word about Chrome, Google produced a short comic that explained why Google had created its own browser. Google Chrome officially launched in beta on September 2, 2008. Google also understood it was facing an enormous potential opportunity to beat Microsoft at its own game if it moved fast enough and played its cards right. Google understood that the world needed something new if the promises of Web 2.0 were to be realized.

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Microsoft had made some improvements to Internet Explorer since its debut in 1995, but for the most part, the experience of navigating the web using IE was largely the same in 2008 as it was in 1998. You could order goods online, but the chances were pretty good that you did so from a desktop or laptop rather than a mobile device. Online banking was hardly new at that time, but you still had to log into a password-protected webpage to access your account information. They were popular, sure, but far from ubiquitous the way they are today.Īpps were available in 2008, but webpages were still how most people interacted with online services. The problem was that apps weren’t mainstream yet. The launch of the iPhone was the catalyst that pushed apps into the mainstream. The ecosystem around consumer technology was vastly different in 2008, not just from a hardware perspective. And Microsoft’s Internet Explorer is the most popular web browser in the world. Yahoo! just rejected Microsoft’s proposed acquisition of the company at $31 per share.

GOOGLE TOOLBAR FOR SAFARI MAC WINDOWS 7

Windows 7 has been available for a few months, and people are still upset about the fate of Windows XP. Apple’s iPhone has been on the market for less than a year. Vulnerabilities that Google wasted no time in exploiting. The ways in which we used the Internet began to change, Google spied an opportunity to create an entirely new Operating System (OS) for the open web and capitalize on Microsoft’s complacency and the limitations of Internet Explorer. The landscape of the Internet was very different in 2008. It’s also a great example of how a single product can challenge conventional wisdom and reshape how we think about the tools we use every day. How Chrome empowered Google to exert greater influence over broader internet trendsĬhrome isn’t just a great browser.How Google was able to grow Chrome’s userbase immensely in a short period of time in a crowded market.Why developers, not casual Internet users, were Google’s primary target for Chrome.Here’s what will be explored in this article: It was the nexus of an increasingly diverse range of tools and applications that were changing how we did virtually everything online. To Google, the browser wasn’t just a means of viewing webpages. Google saw Chrome as a platform from the very beginning. How did Google enter and dominate an entirely new sector in just ten years?īy fundamentally reinventing the browser. Google’s brand new Chrome browser, which the search giant debuted on September 2, 2008, had just 0.3% market share.Ī decade later, Chrome effectively owned the browser space with market share of almost 70%. Mozilla’s Firefox was trailing in distant second place with roughly one-third of the market. In 2008, Microsoft’s Internet Explorer (IE) web browser had almost 60% of the world’s browser market share.









Google toolbar for safari mac